EDEKA Südwest presented its own customer call system at the innovation fair on 23 & 24 March 2019, developed on the cleverQ Enterprise platform. With this system, customers can be called up via the scales at the fresh food counter. The call displays are integrated in an EDEKA screen.
The innovative concept not only shortens waiting times at meat or cheese counters, but also gives customers the freedom to completely dispense with queuing and continue shopping. The customer can move freely in the store until he is called.
The new EDEKA concept was built on the basis of cleverQ Enterprise
For the employees the call of customers isvery convenient because they use the existing scales (Bizerba and/or Mettler). If there is a large crowd at the fresh food counter, an employee screen calls for more colleagues for help in service.
Ticket issuance has been integrated into the EDEKA service centre. In the future, a lot of further information, such as information on food regulations, promotional advertising or cooking recipes can be made available here.
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